Guiding Personas for Continuous Science

Understanding the needs, challenges, and motivations of six key groups shaping scientific communication and collaboration.

Funders

Scientific funders, such as government agencies or foundations, play a crucial role in advancing scientific research by providing financial support to researchers and institutions. This funding enables scientists to explore new ideas, develop cutting-edge technologies, and address global challenges, leading to advancements in various fields and improved quality of life.

🧍🏻Profile
  • Fund numerous research projects and initiatives
  • Collaborate with academic and other research entities
  • Promote the dissemination of knowledge
  • Brand attributes and values guide their funding approach
🎯 Goals
  • Support scientific discovery and innovation
  • Drive economic and societal progress
  • Influence research, policy, and open-science
  • Ensure integrity of research findings
  • Foster culture of innovation & knowledge sharing
  • Support education and training
😞 Frustrations
  • Funding applications have become increasingly complex and lengthy
  • Policy pressures, competition amongst researchers, and public perceptions impact funding decisions
  • Pressure to demonstrate immediate or quantifiable impact of funded research
  • Limited resources to meet demand
  • Difficulty in tracking the impact of research
💚 Preferences
  • Streamlined funding application processes
  • Tools that support collaboration, resource and data sharing, and research integrity
  • Values-aligned partners and providers
  • Tracking the impact of the research they have funded
  • Demonstrating the value of funded research to stakeholders/shareholders
  • Support open science practices
💭 Behavioral Considerations
  • Often have specific research priorities
  • Collaborative and supportive of research advancements
  • Can influence research questions and methodology
📍 Where to Find- Government agencies
  • Foundations
  • Universities and institutional networks
  • Academic conferences and symposiums
  • Open Access funding groups

Bringing the Persona to Life

Scientific funders, such as government agencies or foundations, play a crucial role in advancing scientific research by providing financial support to researchers and institutions. This funding enables scientists to explore new ideas, develop cutting-edge technologies, and address global challenges, leading to advancements in various fields and improved quality of life.

🪪 Andrew
  • Age: 43
  • Married to Joe, 2 kids (10 & 12)
  • Lives in the DC area
  • Outgoing, loves connecting people with each other and learning
⁉️ Why
  • Believes in the societal impact of science and making the world a better place
  • While not a scientist himself, he believes in the potential of science
  • Sees gaps in the ways scientists communicate and felt that he can contribute
🙏 Needs
  • Information about the landscape of open science and to understand what’s happening in the space
  • Support and work with institutions and overcome the frustration of set ways Systems and ways to determine good science
  • Understand what impact means and ways of assessing impact
  • Support and put umph behind other people’s ideas
  • Needs organizations to exist to receive the funds he is delivering
Continuous Science FoundationContinuous Science Foundation
Tools, standards, and communities for iterative, integrated, collaborative, and continuous science
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